Viral marketing

There’s so much text and thought expended on how to get young people into reading. Kindles, e-books, a smiley face on the cover – how do publishers capture that elusive 18-29 demographic?

Via Jenn Ashworth, The Less Permanent has come up with a poster campaign.

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2 Responses to “Viral marketing”

  1. Albert Rose Says:

    Hi, I’m glad you like my poster campaign. I think it’s got real ‘tastemaker appeal’.

    Thanks to Jenn for linking it too. I’m not sure who she is, but I like her.

  2. TLP Marketing #2: Exercise | thelesspermanent.com Says:

    […] campaign’ has been quite successful, with other people taking up the idea here and here. Hopefully this one will take root with it’s ‘key demographic’ […]

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